How to increase conversion and reduce churn with live video chat

  • Blog
How to increase conversion and reduce churn with live video chat

As a business owner, you’re always looking for ways to increase conversion and reduce churn. Live video chat is a great way to do both.

When you offer live video chat, you’re giving your customers the opportunity to connect with you in real-time. This means they can ask questions, get clarification, and feel more comfortable about doing business with you.

Live video chat also allows you to build relationships with your customers. You can get to know them on a personal level, and they can get to know you and your business. This can lead to loyalty and repeat business.

If you’re not already using live video chat, now is the time to start. It’s a simple way to increase conversion rates and reduce churn and this is what you should keep in mind before starting:

-Make sure you have a strong offer: without a strong offer, you won’t be able to get people to convert in the first place. Make sure you have a compelling reason for people to use your live chat service.

-Be available: if you’re not available to chat when people need you, they’re likely to go elsewhere. Make sure you have someone available to chat during all hours that your service is available.

-Be responsive: if you take too long to respond to a customer’s chat request, they’re likely to give up and go somewhere else. Make sure you have a fast and reliable way to respond to chat requests.

-Be friendly and helpful: if you’re not friendly and helpful, people are less likely to use your service. Be sure to greet people when they begin a chat, and be helpful in answering their questions.

1. Why Live Video Chat is Important for Businesses


Video chat provides an opportunity for businesses to connect with their customers in real time. Customers can get their questions answered quickly and easily, and businesses can provide a more personal level of service.

Live video chat also allows businesses to build trust and relationships with their customers. Customers are more likely to purchase from and stay loyal to, businesses that they feel they can trust.

2. How to Implement Live Video Chat 


To implement live video chat, you’ll need to first choose a chat platform and then integrate it into your website. Here are a few tips to help you get started:

1. Choose a chat platform: 

There are many chat platforms available, so take some time to research which one will best fit your needs. Some factors to consider include ease of use, price, features, and integrations.

2. Integrate the chat platform into your website: 

Once you’ve chosen a chat platform, you’ll need to integrate it into your website. This typically involves copying and pasting a few lines of code into your site’s code.

3. Train your team: 

Once you’ve got the video chat platform up and running, make sure your team is trained on how to use it. This will ensure that they’re able to take full advantage of the platform’s features and provide the best possible experience to your customers.

4. Monitor and adjust: 

After you’ve launched live video chat on your website, be sure to monitor it closely. See how customers are using it and make adjustments as needed. For example, you may need to add more staff to cover peak times or adjust your team’s training if you’re seeing a high number of customer issues.

3. The Benefits of Live Video Chat 


When it comes to customer service, live video chat has a lot of advantages over traditional methods like phone calls or email. 

Some of the benefits of live video chat include:

-You can build a personal connection: As we mentioned, one of the big advantages of video chat is that it’s much more personal than other methods of communication. This can be helpful in building a rapport with the customer, which can make them more likely to convert.

-It’s fast and convenient: Video chat is a quick and easy way to get in touch with a customer, which can be helpful if they have a question or issue that needs to be addressed quickly. Additionally, it’s more convenient than phone calls or in-person meetings, as the customer can connect from anywhere.

-It can help reduce churn: In addition to increasing conversions, live video chat can also help reduce churn. This is because it can help you quickly resolve customer issues and build a stronger relationship with cobrowsing and screen sharing features.

4. How Live Video Chat Reduces Churn 


Reducing customer churn is a top priority for any business. Video chat is a powerful tool that can help businesses reduce churn rates and here are four ways to do it:

1. By creating a personal connection: When users can see and talk to a real person instantly on the software, they feel more valued and appreciated. Video chat creates a personal connection that can help build trust and loyalty.

2. By providing instant help: Userss often have questions or need help when onboarding on a new software. Live video chat provides instant help that can answer questions and address concerns in real-time, which can prevent customers from getting frustrated and abandoning their trial period.

3. By increasing transparency: Customers want to know they can trust a business. Live video chat increases transparency by allowing customers to see who they are talking to and that they are talking to a real person.

4. By building relationships: Live video chat provides an opportunity to build relationships with customers. Customers who feel they have a personal relationship with a business are more likely to be loyal and less likely to churn.

5. Best Practices for Using Live Video Chat


When using live video chat to increase conversion and reduce churn, there are a few best practices to keep in mind. First, make sure that you are clear about the purpose of the chat. Is it to provide customer support? Make a sale? Answer a question? Once you know the purpose, you can design your chat around that. 

Another best practice is to be prepared. This means having a script or outline of what you want to say, as well as any materials you need to reference during the chat. This will help keep the chat focused and on track. 

It’s also important to be friendly and personable. This means using positive body language, smiling, and making eye contact. Remember, you’re trying to build a relationship with the person on the other end. 

Finally, be sure to follow up after the chat. This could mean sending a transcript of the chat, following up on any actions that were agreed to, or just sending a thank you note. 

By following up, you show that you’re invested in the person and the conversation and that you’re committed to providing a good experience.

6. How Live Video Chat Improves the Customer Experience

The customer experience is important to the success of any business. 

Poor customer service can lead to lost customers and reduced sales.

Live video chat provides a way to improve the customer experience by providing real-time customer service. This means that users can get help with their problems immediately, without having to wait on hold or for a customer service representative to become available.

Additionally, live video chat can be used to resolve problems faster. Customers can show the customer service representative what the problem is, which can help to quickly identify and resolve the issue.

To sum up…

In conclusion, live video chat is an essential tool for any business wanting to increase conversion rates and reduce churn. 

By providing a personal touch and allowing customers to get their questions answered in real-time, businesses can build trust and loyalty among their customer base. 


Leave A Comment